The Kindred Group’s performance is affected by a number of factors. The sensitivity analysis below only takes into account direct changes.
It is likely that actual changes in a specific factor will also affect other factors and that estimates made by the Group and other parties on the basis of a change of circumstance would also affect other factors.
Kindred Group considers movements in the factors below to have the most impact on profit before tax (PBT).
|Factor||% change||PBT impact GBP m|
|Gross winnings revenue||+/– 1||+/– 5 441|
|Administrative expenses||+/– 1||+/– 1 214|
|Marketing expenses||+/– 1||+/– 1 445|