Meet the Team

We may be small in number but we are big on ambition. Get in touch via email or better still come and meet us in person – in London, Stockholm or Tel Aviv.

Will Mace

As head of Kindred Futures I’m passionate about experimenting with new ways of creating value. There is so much opportunity in the gambling industry to transform the experience we offer our customers and I’m proud to be helping Kindred explore that future. I’ve been both a soldier and a (sort of) banker in the past, but have found my niche at Kindred Futures!

Michael Franklin

I joined the team at Kindred Futures after spending three years at an open innovation consultancy in London. My innovation interests focus on the power of collaboration and the intersection of industries; going beyond the ‘usual suspects’ to find external perspectives that can complement internal expertise and lead to ground-breaking innovations. New consumer technologies such as VR or AR are ripe for this type of partnership, with experiences from different industries giving proof of success and learning points for transferring into a new setting. Outside of the office, I’ll generally be found on a hockey pitch somewhere in the South of England, or forcing myself to explore the London that extends beyond zone 2.