- Unibet announces two-year deal to become Official Betting Partner of Paris Saint-Germain
- The partnership will provide exposure for Unibet inside the Parc des Princes on LED advertising boards and exclusive “Money can’t buy” experiences
- Unibet and Paris Saint-Germain will combine their digital expertise to bring Unibet customers exclusive content.
Unibet, part of Kindred Group, and a pioneer of online gambling in Europe combines their market leading digital experience with Paris Saint-Germain’s rich footballing heritage to create an unrivalled strategic partnership.
Mathieu Drida, General Manager of Kindred France, said "We are delighted to become the official online betting partner of Paris Saint-Germain. With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game. "
Marc Armstrong, Paris Saint-Germain's sponsoring director, added: "We are delighted to welcome Unibet to the Paris Saint-Germain family. We both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets. By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain.
Juuso Lehto, Global Sponsorship Manager Kindred Group
Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 21 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.