Our strategic direction

We have a strategic objective to generate profitable growth in locally regulated markets. To achieve this, we are active in a balanced portfolio of markets in different stages of maturity providing us with opportunities for sustainable revenues and growth.

To be successful in our efforts, we have identified five strategic objectives where we will focus our investments the coming years.

A product-focused company that excels in customer experience

We offer customers thrilling and engaging experiences built on a broad range of gambling products and games. We will strengthen our product control and the ability to differentiate our offering.

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