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Kindred Group and Betfilter launch new social responsibility tool

Kindred Futures, our innovation arm, has in 2017 worked closely with Betfilter to develop a new online social responsibility tool to help prevent under-aged people being exposed to gambling ads.

The development of the tool, AdBlocker, has been funded by Kindred Group and is available in all markets. It can be installed on all devices where the user wants gambling ads to be blocked.

“I am happy that this new social responsibility tool is now ready and available to those who need it. We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox. This project also follows our commitment to supply a joyful form of entertainment to our customers”, said Maris Bonello, Integrity Analytics Manager at Kindred Group.

Please see the full press release for more information.