By Jamie Abbey
We encourage and enable Kindred customers to enjoy our games and products responsibly. For many years, Kindred has led the innovation and development of tools that keep players safe. In our latest Unibet ‘Bet & Breakfast’ campaign, Kindred's marketing and player safety teams collaborated to create a great series full of important messages about responsible gambling. The campaign is all about giving our players the right tools to place informed bets, and reduce the tendency to chase any losses.
Our Responsible Gambling team is recognised throughout the industry as being experts in their field. The RG team worked alongside our marketing team to develop the Bet & Breakfast campaign, ensuring that the right Responsible Gambling message was conveyed at all times. We also featured our own in-house experts throughout the series to encourage Bet & Breakfast participants to make more informed choices. This helped participants find value in their betting and increased the transparency of Kindred’s ‘sportsbook’ operations.
Responsible Gambling lies at the heart of Kindred, and it is important for our long-term growth to provide a safe, secure and sustainable environment for our players. Great internal collaboration and knowledge sharing helps ensure we keep the safety of our customers foremost at all times.
You can watch the Bet & Breakfast series here.