Our strategic direction

We have a strategic objective to generate profitable growth in locally regulated markets. To achieve this, we are active in a balanced portfolio of markets in different stages of maturity providing us with opportunities for sustainable revenues and growth.

To be successful in our efforts, we have identified five strategic objectives where we will focus our investments the coming years.

Increase focus on our products and the Customer Experience (CX)

Kindred offers its customers thrilling and engaging experiences built around our broad range of gambling products and games, some shared by other operators and some unique to Kindred. We will increase our focus on the products and the customer experience by strengthening our product control and ability to differentiate our offering.