EN / SV

Management

Henrik Tjärnström

Title Chief Executive Officer

Nationality Swedish

Born in 1970

Employed since 2008

Holdings 1,867,836 Kindred Group plc SDRs and 257,087 performance share rights

Previous assignments Henrik joined the Board of Directors of Kindred Group (then Unibet Group) in 2003 and was part of the Board until he was appointed Chief Financial Officer in 2008 and CEO in 2010. Before joining Kindred Group, he was employed as Senior Financial Manager at Skanska Infrastructure Development AB from 2001 to 2008.

Nils Andén

Title Chief Commercial Officer (Region 2)

Nationality Swedish

Born in 1980

Employed since 2020

Holdings 0 Kindred Group plc SDRs, 87,335 performance share rights and 79,936 employee stock options

Previous assignments Nils joined Kindred Group in July 2020 as Chief Commercial Officer for Region 2. He has worked at Kindred in the past, holding a number of positions between 2006 and 2016 as Head of Poker and Head of Established Markets before spending the final four years as Chief Marketing Officer for the Unibet brand. Nils has also held positions as Chief Marketing Officer at CurrencyFair and as Director of Digital Marketing at GVC Group. He currently sits on the Board of EasyPark Group.

Elen Barber

Title Chief Marketing Officer

Nationality Russian & British

Born in 1983

Employed since 2010

Holdings 12,515 Kindred Group plc SDRs, 87,335 performance share rights and 79,936 employee stock options

Previous assignments Elen has worked in the online gambling industry for around 17 years. Having held a number of key marketing positions, she now leads Kindred’s Global Marketing Services team. Elen joined Kindred Group in 2010, and prior to her appointment as Chief Marketing Officer she led Kindred’s Central Brand Marketing function.

Erik Bäcklund

Title Chief Product Officer

Nationality Swedish

Born in 1976

Employed since 2005

Holdings 13,210 Kindred Group plc SDRs, 67,034 performance share rights and 79,936 employee stock options

Previous assignments Erik joined Kindred Group in 2005 and was responsible for the Sportsbook PR bets area before being appointed Chief Product Officer 15 years later in 2020. He took up the role as Group Head of Sportsbook in 2009. Erik also oversaw several in-house initiatives across the business, including the development and launch of the proprietary Kindred Racing Platform. Prior to joining Kindred Group, he worked for Kaos Entertainment Ltd and Siemens AG.

Rachel Randle-Williams

Title Chief HR Officer

Nationality British

Born in 1985

Employed since 2019

Holdings 1,794 Kindred Group plc SDRs and 14,935 performance share rights

Previous assignments Rachel joined Kindred as Director – Organisation Effectiveness in 2019 and was appointed Chief HR Officer in October 2022. Before joining Kindred Group, Rachel was part of PepsiCo & Vodafone in various HR positions across Talent, Recruitment & Organisation Design.

Ewout Keuleers

Title Chief Legal & Compliance Officer

Nationality Belgian

Born in 1976

Employed since 2006

Holdings 5,698 Kindred Group plc SDRs, 79,214 performance share rights and 79,936 employee stock options

Non‑executive Director International Betting Integrity Association (IBIA) and the European Association for the Study of Gambling (EASG).

Previous assignments Ewout has over 18 years of experience in the online gambling industry. He joined Kindred Group in 2006 and prior to his current position was the Group’s General Counsel. He is a registered solicitor with the Law Society of England and Wales and is a member of the Institute of Risk Management as well as holding dual qualifications under both civil (Belgian attorney) and common law (solicitor).

Marcus Smedman

Title Chief Technology Officer

Nationality Swedish

Born in 1969

Employed since 2013

Holdings 30,000 Kindred Group plc SDRs, 87,335 performance share rights and 79,936 employee stock options

Previous assignments Marcus has been a part of Kindred Group since 2011. Since then he has held various roles as Team Leader, Head of Development Australia and Head of Development Global. In January 2015, Marcus was appointed CTO responsible for Kindred’s Tech strategy and operations globally. Marcus has worked in the IT industry since the mid-1990s, working as a Java developer, team lead, development manager and more.

Anne-Jaap Snijders

Title Chief Commercial Officer (Region 1)

Nationality Dutch

Born in 1971

Employed since 2008

Holdings 40,043 Kindred Group plc SDRs, 87,335 performance share rights and 79,936 employee stock options

Previous assignments Anne-Jaap has worked for over 20 years in sports, media and online gambling. In 2008, he joined Kindred Group to work as Marketing Manager for Western Europe. He has since been General Manager for Belgium, Germany, Romania and Australia before taking on his current role.

Johan Wilsby

Title Chief Financial Officer

Nationality Swedish

Born in 1966

Employed since 2020

Holdings 13,500 Kindred Group plc SDRs, and 87,335 performance share rights

Previous assignments Johan has been the CFO for Kindred Group since September 2020. He was previously CFO for tech companies such as Tobii, Fingerprint Cards and Transmode. Prior to these CFO roles, Johan held a number of finance leadership roles at Microsoft and Hewlett Packard over a period of 20 years. He currently sits on the Board of Seamless Distribution Systems.

 

LAST UPDATED ON TUE, 1 NOV, 2022

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