Sensitivity analysis

The Kindred Group’s performance is affected by a number of factors. The sensitivity analysis below only takes into account direct changes.

It is likely that actual changes in a specific factor will also affect other factors and that estimates made by the Group and other parties on the basis of a change of circumstance would also affect other factors.

Kindred Group considers movements in the factors below to have the most impact on profit before tax (PBT).

Factor  % change PBT impact GBP m
Gross winnings revenue +/– 1 +/– 7,514
Administrative expenses +/– 1 +/– 1,615
Marketing expenses +/– 1 +/– 1,866

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