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About Us

Kindred Futures is Kindred Group’s innovation arm, which launched in 2016 with the aspiration to connect with startups and early-stage businesses. Acting as a value-adding partner, Kindred Futures aims to form long-term mutually beneficial partnerships to explore strategically interesting opportunities arising from technological developments or customer trends.

Every partnership is tailored to needs, but we can offer our partners access to the internal expertise that comes from a 1,400-person business and industry leader. This could be legal and regulatory advice, customer insight, or data science and machine learning expertise. Partners will be able to grow their business by potentially gaining access to a customer base exceeding 1 million active customers across more than a hundred countries per month.

Kindred Futures operates primarily a needs-based exploration, focusing on the transformative side of innovation where ingenuity can create impact and tangible change. It is about increasing bandwidth to explore the less certain or less well understood propositions and technologies, and tapping into the creativity, energy, and expertise of startups to achieve this.

Ultimately, innovations should transform the customer experience, but this does not mean they have to be directly customer facing. It could be a new customer-facing interface for betting with one of our brands or the back-end tech systems that facilitate the experience. Startups could be from the gambling industry, parallel fields, or further afield.

This is a unique and exciting opportunity for entrepreneurs to bring new ideas to the table at a company that wants to go far beyond ‘just being a customer’. We may be small in number, but we are big on ambition. Get in touch via email or better still, come and meet us in person – in London, Stockholm, Malta or Gibraltar.

Will Mace

As head of Kindred Futures I’m passionate about experimenting with new ways of creating value. There is so much opportunity in the gambling industry to transform the experience we offer our customers and I’m proud to be helping Kindred explore that future. I’ve been both a soldier and a (sort of) banker in the past, but have found my niche at Kindred Futures!

Michael Franklin

I joined the team at Kindred Futures after spending three years at an open innovation consultancy in London. My interests focus on the power of collaboration and the intersection of industries; going beyond the ‘usual suspects’ to find external perspectives that can lead to ground-breaking innovations. Outside of the office, I’ll generally be found on a hockey pitch somewhere in the South of England.