At Kindred we believe a successful business is about future-proofing our operations to be economically, socially and environmentally sustainable in the long term. For us, this means making continual improvements and taking responsibility for our operations – and constantly strive for change for the better. This is why we set clear ambitions and bold commitments.
Our sustainability work focuses on
- Making gambling 100% enjoyable
- Always behaving with integrity and fairness in everything we do to gain trust by our customers, the regulators and society as a whole
- Ensuring that our operations always continue to meet the highest professional, compliance and ethical standards
- Becoming one of the world’s highest-ranked companies within employee engagement
- Equipping the communities in which we operate with the knowledge and resources to build a better future
"We want to use our size and impact to lead the industry towards a more responsible and sustainable gambling industry while being a fair and equal employer and contributing to our communities with knowledge and resources."
- Anna Jein, Sustainability Manager
We have aligned our sustainability framework and material topics with the UN Sustainable Development Goals (SDGs) and their underlying targets. We have identified three priority SDGs, the ones we contribute the most to, and four supporting SDGs and mapped these to our priority areas.
We have set three long-term ambitions towards 2023 and several ambitious commitments for driving a sustainable gambling industry.
Our long-term vision is to make gambling 100 per cent enjoyable.
Our near-term ambitions is to ensure that we have 0 % revenue from harmful gambling by 2023.
Our long-term vision it to maximise integrity and fairness in everything we do by preventing malicious cyber activities against our platform and player accounts, and by expanding our detection of, and education about, sports betting integrity.
Our near-term ambition is to deter malicious cyber activities on our platform and by 2025, we aim to achieve zero unmitigated exploitable vulnerabilities and zero compromised player accounts.
Our long-term vision is to ensure we stay ahead of what is expected by using the latest technology and innovation to achieve excellence in regulatory compliance and customer service.
Our near-term ambition is to eliminate repetitive incidents to ensure zero unmitigated material compliance incidents by 2025.
Our long-term vision is to become one of the world’s highest-ranked inclusive employers.
Our near-term ambition is to achieve a 50:50 gender split in our senior management team by 2025.
Our long-term vision is to equip our communities with the knowledge and resources to build a better future through enhancing wellbeing by supporting research and projects, and to play our part in combatting climate change.
Our near-term ambition is to procure 100 per cent of our electricity from renewable sources of energy where we can by 2023.