The purpose of Kindred Group is to transform gambling by being a trusted source of entertainment that contributes positively to society. To describe our contribution in practice, we have compiled a paper that gives an overview across three areas: our people, our commercial footprint, and our role as responsible operators. As an early online operator, now well-established in many markets, we take seriously our role as a responsible and engaged corporate citizen. While we have come a long way, we also recognise the need to work daily to gain and maintain society’s trust. Therefore, we will continue to invest in our societies and deliver on our purpose. In this paper, you will find a summary of our societal contribution as a group and a more detailed description of our contribution to the Swedish market.