Henrik Tjärnström

Titel Chief Executive Officer

Nationalitet Swedish

Född år 1970

Anställd sedan 2008

Aktieinnehav 1,791,709 Kindred Group plc SDRs and 241,359 performance share rights

Arbetslivserfarenhet Henrik joined the Board of Directors of Kindred Group (then Unibet Group) in 2003 and was part of the Board until he was appointed Chief Financial Officer in 2008 and CEO in 2010. Before joining Kindred Group, he was employed as Senior Financial Manager at Skanska Infrastructure Development AB from 2001 to 2008.

Nils Andén

Titel Chief Commercial Officer (Region 2)

Nationalitet Swedish

Född år 1980

Anställd sedan 2020

Aktieinnehav 0 Kindred Group plc SDRs and 64,728 performance share rights

Arbetslivserfarenhet Nils joined Kindred Group in July 2020 as Chief Commercial Officer for Region 2. He has worked at Kindred in the past, holding a number of positions between 2006 and 2016 as Head of Poker and Head of Established Markets before spending the final four years as Chief Marketing Officer for the Unibet brand. Nils has also held positions as Chief Marketing Officer at CurrencyFair and as Director of Digital Marketing at GVC Group. He currently sits on the Board of EasyPark Group.

Elena Barber

Titel Chief Marketing Officer

Nationalitet Russian & British

Född år 1983

Anställd sedan 2010

Aktieinnehav 7,566 Kindred Group plc SDRs and 74,016 performance share rights

Arbetslivserfarenhet Elena has worked in the online gambling industry for around 17 years. Having held a number of key marketing positions, she now leads Kindred’s Global Marketing Services team. Elena joined Kindred Group in 2010, and prior to her appointment as Chief Marketing Officer she led Kindred’s Central Brand Marketing function.

Erik Bäcklund

Titel Chief Product Officer

Nationalitet Swedish

Född år 1976

Anställd sedan 2005

Aktieinnehav 5,358 Kindred Group plc SDRs and 52,167 performance share rights

Arbetslivserfarenhet Erik joined Kindred Group in 2005 and was responsible for the Sportsbook PR bets area before being appointed Chief Product Officer 15 years later in 2020. He took up the role as Group Head of Sportsbook in 2009. Erik also oversaw several in-house initiatives across the business, including the development and launch of the proprietary Kindred Racing Platform. Prior to joining Kindred Group, he worked for Kaos Entertainment Ltd and Siemens AG.

Gavin Hayward

Titel Chief HR Officer

Nationalitet British

Född år 1964

Anställd sedan 2012

Aktieinnehav 20,843 Kindred Group plc SDRs and 80,208 performance share rights

Arbetslivserfarenhet Gavin has over 30 years of HR experience gained in a variety of sectors. Gavin was appointed Chief HR Officer of Kindred Group in 2012. Before joining Kindred Group, Gavin was part of Siemens plc over a period of ten years. He has worked at Board level within multi-site and multinational organisations and has worked with HR management at both strategic and operational level. Gavin is a Fellow of the Chartered Institute of Personnel and Development.

Ewout Keuleers

Titel Chief Legal & Compliance Officer

Nationalitet Belgian

Född år 1976

Anställd sedan 2006

Aktieinnehav 1,643 Kindred Group plc SDRs and 64,347 performance share rights

Non‑executive Director International Betting Integrity Association (IBIA) and the European Association for the Study of Gambling (EASG).

Arbetslivserfarenhet Ewout has over 18 years of experience in the online gambling industry. He joined Kindred Group in 2006 and prior to his current position was the Group’s General Counsel. He is a registered solicitor with the Law Society of England and Wales and is a member of the Institute of Risk Management as well as holding dual qualifications under both civil (Belgian attorney) and common law (solicitor).

Marcus Smedman

Titel Chief Technology Officer

Nationalitet Swedish

Född år 1969

Anställd sedan 2013

Aktieinnehav 11,000 Kindred Group plc SDRs and 80,208 performance share rights

Arbetslivserfarenhet Marcus has been a part of Kindred Group since 2011. Since then he has held various roles as Team Leader, Head of Development Australia and Head of Development Global. In January 2015, Marcus was appointed CTO responsible for Kindred’s Tech strategy and operations globally. Marcus has worked in the IT industry since the mid-1990s, working as a Java developer, team lead, development manager and more.

Anne-Jaap Snijders

Titel Chief Commercial Officer (Region 1)

Nationalitet Dutch

Född år 1971

Anställd sedan 2008

Aktieinnehav 14,063 Kindred Group plc SDRs and 95,689 performance share rights

Arbetslivserfarenhet Anne-Jaap has worked for over 20 years in sports, media and online gambling. In 2008, he joined Kindred Group to work as Marketing Manager for Western Europe. He has since been General Manager for Belgium, Germany, Romania and Australia before taking on his current role.

Johan Wilsby

Titel Chief Financial Officer

Nationalitet Swedish

Född år 1966

Anställd sedan 2020

Aktieinnehav 8,500 Kindred Group plc SDRs and 64,728 performance share rights

Arbetslivserfarenhet Johan has been the CFO for Kindred Group since September 2020. He was previously CFO for tech companies such as Tobii, Fingerprint Cards and Transmode. Prior to these CFO roles, Johan held a number of finance leadership roles at Microsoft and Hewlett Packard over a period of 20 years. He currently sits on the Board of Seamless Distribution Systems.