The technology
In simple terms: computers creating emails or articles indistinguishable from a human writer.
NLG, a subfield of artificial intelligence (AI), is a software process that automatically transforms data into plain-English content. NLG is one of the fastest-growing technologies being adopted by companies with use-cases most commonly focused on the automation of time-intensive copywriting and reporting activities.
The Challenge
Kindreds Customer Relationship Management (CRM) team constantly aim to deliver hyper-targeted communications with content tailored to the teams and games most relevant to each individual customer. This type of personalised communication, delivering insight-led communications to individual customers across multiple sports and individual matches is a huge logistical challenge.
Creating this much content causes significant resourcing issues, as it adds hundreds of hours of additional work for CRM and copywriter teams.
The partner
https://www.youtube.com/watch?v=toQeDI7VH7M
To tackle this challenge, we partnered with Swedish newsroom automation start-up United Robots, using data feeds and natural language generation technology to auto-generate these personalised communications. This system had the capacity to create and deliver unique, personalised, insight-led communications at a significant scale, without any human input.
The outcome
This initial trial of the technology has proved a great success and Kindred Futures is now working across multiple areas of the business to see how it can further improve our customer experience and operational efficiency.
