In 2019 Kindred Futures set out to explore the Future of Live streaming and how the customer experience could be improved to capitalise on the extensive live streaming options kindred provides.

The project

Working with an external development partner Sixty, Kindred Futures prototyped an in-live stream betting experience to demonstrate how interactive our customer experience could be. This project was designed to show how providing in-stream betting and data feed options to our customers could provide both commercial and customer benefits to the existing experience.


(In-betting experience prototype developed by Sixty)

The partner

Founded back in 2002 by industry professionals with experience from companies such as Vizrt and TV2, Sixty is a vital part of the dynamic media tech environment in Bergen, Norway. Over the years, Sixty worked very closely with TV2, Altibox, RiksTV, Viasat, Ericsson, Huawei, Irdeto and more, designing and building the most innovative TV services in the market.  This innovation fuelled Sixty's current product offerings, which is taking the TV experience to new heights.

The outcome

After the initial prototype was built and tested with customers, the concept was picked up and developed by Kindred's product teams, leading all the way to the recent launch of this feature as a fully integrated part of our live streaming experience. Watch here: