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History timeline

What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Ström set out to change the way players gamble and offer them an experience suited to the modern digital world. In the below timeline you can follow our milestones from the very beginning until today.

2018

Kindred Group launches a second brand in Romania, created in-house.

2017

Acquisition of 32Red

Kindred Group launches a new online casino brand for Norwegian and Swedish high rollers.

2016

Unibet Group reaches 1 million active customers.

Kindred Group wins Operator of the Year, Socially Responsible Operator and Best Marketing Campaign at the 2016 EGR Operator Awards.

Unibet Group becomes Kindred and shifts to a truly multi-brand strategy with 13 consumer brands in its portfolio.

2015

Acquisition of iGame and Stan James Online.

2014

Kambi spun off and listed on Nasdaq Stockholm First North.

2012

Betchoice acquired in Australia.

2011

Unibet’s B2B odds provider Kambi secures its first external customer in Paf.

2010

Henrik Tjärnström assumes role as CEO.

2009

Live Casino added to the product portfolio.

WAP and iPhone applications launched.

2007

Maria Bingo is acquired to further strengthen position in bingo in the Nordics.

2005

Unibet launches on a mobile platform.

Petter Nylander takes over as CEO.

2004

The Group lists on the Stockholm Stock Exchange (Nasdaq Stockholm).

More than 300,000 registered customers in more than 100 countries.

2002

200,000 registered customers in more than 80 countries.

2001

Unibet expands its website into 12 languages, reaching customers in more than 50 countries.

2000

Pontus Lesse appointed CEO.

Unibet Group Plc was founded and the first international license granted in Malta.

1999

Unibet goes digital and launches its first website in Swedish and English.

1998

First license granted in the UK to operate a betting business with bets taken over the phone.

1997

Unibet are founded by Anders Ström in his bedroom in Earl’s Court, London, UK Anders was Unibet’s first CEO.