Kindred plc - History

2017

Kindred Group launches a new online casino brand for Norwegian and Swedish high rollers.

2016

Unibet Group reaches 1 million active customers

2016

Kindred Group wins Operator of the Year, Socially Responsible Operator and Best Marketing Campaign at the 2016 EGR Operator Awards.

2016

Unibet Group becomes Kindred and shifts to a truly multi-brand strategy with 13 consumer brands in its portfolio

2015

Acquisition of iGame and Stan James Online

2014

Kambi spun off and listed on Nasdaq Stockholm First North

2012

Betchoice acquired in Australia

2011

Unibet’s B2B odds provider Kambi secures its first external customer in Paf

2010

Henrik Tjärnström assumes role as CEO

2009

Live Casino added to the product portfolio

2009

WAP and iPhone applications launched

2007

Maria Bingo is acquired to further strengthen position in bingo in the Nordics

2005

Petter Nylander takes over as CEO

2005

Unibet launches on a mobile platform

2004

More than 300,000 registered customers in more than 100 countries

2004

The Group lists on the Stockholm Stock Exchange (Nasdaq Stockholm)

2002

200,000 registered customers in more than 80 countries

2001

Unibet expands its website into 12 languages, reaching customers in more than 50 countries

2000

Pontus Lesse appointed CEO

2000

Unibet Group Plc was founded and the first international license granted in Malta

1999

Unibet goes digital and launches its first website in Swedish and English

1998

First license granted in the UK to operate a betting business with bets taken over the phone

1997

Unibet founded by Anders Ström in his bedroom in Earl’s Court, London, UK

Anders was Unibet’s first CEO

History

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