Our brands

Kindred operates a portfolio of brands within sportsbook, casino and games. Get to know our brands a bit more below.

  • 32Red Online Casino’s success and critical acclaim means there are few brands more recognisable and respected than 32Red. With more than 400 of the best casino games powered by Microgaming, 32Red delivers casino entertainment in spades. In addition to this, 32Red also delivers bingo through 3 exciting bingo rooms, poker through one of the UK’s most popular online poker rooms as well as sports betting.

  • Acquired in December 2014, Bingo.com has developed into one of the top bingo brands in the Nordics. With a fun, friendly and sociable touch the brand offers a great selection of both bingo, casino and live casino games, in a safe yet exciting gaming environment.

  • Bingohuone is a Nordic online bingo site hosted by the popular comedian Jope Ruonansuu and television host Sara Sieppi. Players have a choice of five bingo rooms to play in, all with different prizes and rules.

  • Bohemia Casino offers slot games in Czech and Slovakian and is one of the leading online casinos in the Central European market. The site features the Czech cartoon character Ruda Pivrnec and although only launched in March 2014 has already gained a loyal following.

  • Casinohuone is a Nordic online casino with a big selection of Slot Games, Scratch Cards, Video Poker, Jackpot Games and Live Casino. New players get 400 free spins without even making a deposit. Casinohuone is one of the most popular Finnish online casinos.

  • iGame offers a vast selection of casino games and an excellent loyalty program. New players are greeted with a generous welcome package and can expect to receive great surprises on a regular basis. The site is offered in English, Finnish, Swedish and Norwegian.

  • Kolikkopelit is a well-known Nordic online casino—and not just because of its name (which means ‘slot games’). Kolikkopelit has been operating since 2010. Players can choose exclusive slot games starring well-known entertainment brands like Kummeli and Vares.

  • One of the top three specialist casino brands in the Nordics, Maria Casino is designed to give a more thrilling and exciting gambling experience, focused on Casino and Games. Maria Casino offers relevant games through a personalised, unique and completely responsive mobile, tablet and desktop platform.

  • Pokerihuone is a Nordic online poker site for both newcomers and experienced players. The site offers all the most popular poker games as well as lots of tournaments and freerolls. The site is hosted by two Finnish poker pros: Aki Pyysing and Henri Koivisto.

  • Giving players nothing but the royal treatment, Roxy Palace offers avid casino fans a total casino experience packed with hundreds of great games and fantastic promotions.

  • Acquired in September 2015, Stan James Online brings a high quality sports betting and horse racing offer and a well-established presence in the locally regulated UK market to support the Kindred Group’s expansion into this important region.

  • Launched in January 2017 to cater exclusively for the many high-roller players that exist in Norway and Sweden. Storspiller is currently the only brand offering high-rollers the best deal, by offering them more rewards, more of the time.

  • Unibet is the premium all-product brand in the Group, offering all types of Sports betting as well as Casino and Games, Poker and Bingo in 20 different languages across more than 100 countries. Unibet lives by its promise ‘By Players, For Players’, underpinned by a passion for online gambling.