About
Transforming gambling to ensure fair play, the best deal and a great experience for our players
Over the last 20 years, Kindred Group has brought together 11 of Europe’s most successful online gambling brands – forming one of the largest online gambling companies in the world. We offer 25 million customers a great form of digital entertainment, fine-tuned to present an unforgettable experience in a safe and fair environment every day.
25 million
customers worldwide
Our integrated approach to sustainability
For us, a sustainable business means ensuring our customers can sustain their consumption of our products. Our strategic direction and business rests on a defined purpose to transform gambling and ensure sustainable growth across all our markets.
A multi-brand approach
We operate a truly multi-brand business where we engage with our customers through a portfolio of global brands, local brands and hyper-local brands. This gives us the flexibility to tweak our product offering in each market.
A best-in-class employee experience
Since the very beginning, Kindred was built upon clear values and a strong culture. We are 1,600 people representing 55 nationalities, located across offices in 12 locations. Our people are our strongest asset and we rely on attracting and keeping key talent to successfully deliver our strategy.
Kindred as an investment
Kindred Group have been listed on Nasdaq Stockholm since 2004. We create long term value for our shareholders by putting innovation, data and sustainability at the very heart of our business.
GBP
226m
GWR per latest quarter