Our integrated approach to sustainability

For us, a sustainable business means ensuring our customers can sustain their consumption of our products. Our strategic direction and business rests on a defined purpose to transform gambling and ensure sustainable growth across all our markets.
Kindred Group office Stockholm lobby

To transform gambling by being a trusted source of entertainment that contributes positively to society

Over the last 20 years, Kindred Group has brought together 9 of Europe’s most successful online gambling brands – forming one of the largest online gambling companies in the world. We offer 30 million customers a great form of digital entertainment, fine-tuned to present an unforgettable experience in a safe and fair environment every day.

30 million

customers worldwide

A multi-brand approach

We operate a truly multi-brand business where we engage with our customers through a portfolio of global brands, local brands and hyper-local brands. This gives us the flexibility to tweak our product offering in each market.

A best-in-class employee experience

Since the very beginning, Kindred was built upon clear values and a strong culture. We are 1,600 people representing 62 nationalities, located across offices in 12 locations. Our people are our strongest asset and we rely on attracting and keeping key talent to successfully deliver our strategy.

Kindred as an investment

Kindred Group have been listed on Nasdaq Stockholm since 2004. We create long term value for our shareholders by putting innovation, data and sustainability at the very heart of our business.


GWR per latest quarter
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Our Locations & Licences

Our Locations & Licences