We're home to nine gambling brands

Each brand has a unique offering, built around the fundamental need to keep players safe whilst offering a thrilling entertainment experience.

The Kindred Story

Over the past 25 years, Kindred Group has brought together nine of Europe’s most successful online gambling brands. We transform gambling by investing in new technology, exciting products, and above all else, our people.

Journey Towards Zero

Our ambition is to have zero per cent revenue from harmful gambling. Through dedication, collaboration and technological advances, we can provide customers with a safe and entertaining gambling experience.

Our People

At Kindred, our strength is in our people. We are Individuals United: over 2000 people representing 60+ nationalities, located across award-winning offices in 12 locations.

Kindred as an investment

Kindred Group have been listed on Nasdaq Stockholm since 2004. We create long term value for our shareholders by putting innovation, data and sustainability at the very heart of our business.


revenue per latest quarter
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Our Locations & Licences

North America
Our Locations & Licences