History timeline

What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Ström set out to change the way players gamble and offer them an experience suited to the modern digital world. In the below timeline you can follow our milestones from the very beginning until today.

Acquisition of Blancas Casino in Belgium demonstrates Kindred's long-term commitment towards the Belgian market
Kindred aligns energy targets with Paris Agreement
Otto Kasino – Kindred Group launches first pay’n play casino
Unibet launches in Indiana, Kindred Group's expansion in the US continues with third state
‘Fair Sport 4 All’ project together with EFDN to battle match-fixing
Unibet enters sponsorship with Swedish ElitFootball (SEF)
Unibet enters sponsorship with Chess World Champion Magnus Carlsen
Unibet launch its second US market - Pennsylvania.
Unibet launch its first US market - New Jersey.
Update of the classic Unibet logo - to better cater for today’s mobile first environment with high legibility in small digital spaces.
Kindred Group secures a gambling license in Sweden.
Kindred Group launches a second brand in Romania, created in-house.
Acquisition of 32Red
Kindred Group launches a new online casino brand for Norwegian and Swedish high rollers.
Unibet Group reaches 1 million active customers.
Kindred Group wins Operator of the Year, Socially Responsible Operator and Best Marketing Campaign at the 2016 EGR Operator Awards.
Unibet Group becomes Kindred and shifts to a truly multi-brand strategy with 13 consumer brands in its portfolio.
Acquisition of iGame and Stan James Online.
Kambi spun off and listed on Nasdaq Stockholm First North.
Betchoice acquired in Australia.
Unibet’s B2B odds provider Kambi secures its first external customer in Paf.
Henrik Tjärnström assumes role as CEO.
Live Casino added to the product portfolio.
WAP and iPhone applications launched.
Maria Bingo is acquired to further strengthen position in bingo in the Nordics.
Unibet launches on a mobile platform.
Petter Nylander takes over as CEO.
The Group lists on the Stockholm Stock Exchange (Nasdaq Stockholm).
More than 300,000 registered customers in more than 100 countries.
200,000 registered customers in more than 80 countries.
Unibet expands its website into 12 languages, reaching customers in more than 50 countries.
Pontus Lesse appointed CEO.
Unibet Group Plc was founded and the first international license granted in Malta.
Unibet goes digital and launches its first website in Swedish and English.
First license granted in the UK to operate a betting business with bets taken over the phone.
Unibet are founded by Anders Ström in his bedroom in Earl’s Court, London, UK Anders was Unibet’s first CEO.