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History timeline

What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Ström set out to change the way players gamble and offer them an experience suited to the modern digital world. In the below timeline you can follow our milestones from the very beginning until today.

2024

February

Nils Andén assumes role as permanent CEO on 7 February 2024.

   

2023

May

Kindred Platform Live In New Jersey

May

Henrik Tjärnström resigns as CEO of Kindred Group – Nils Andén appointed interim CEO

July

Kindred Platform Live In Pennsylvania

   

2022

January

25th Anniversary of Unibet Brand

June

Kindred Secures Gambling Licence in the Netherlands

   

2021

February

Journey Towards Zero: Kindred publishes revenue from harmful gambling figures.

April

Anders Ström steps down as Chairman.

April

Kindred Launches a unique Watch&Bet Live Streaming player.

May

Kindred gives employees a real stake in the company through share ownership.

September

US expansion continues: Unibet granted licences in Virginia, Iowa and Arizona.

October

Kindred Group completes acquisition of Relax Gaming.

   

2020

January

Unibet enters sponsorship with Chess World Champion Magnus Carlsen.

February

Unibet enters sponsorship with Swedish ElitFootball (SEF).

June

‘Fair Sport 4 All’ project together with EFDN to battle match-fixing.

July

Otto Kasino – Kindred Group launches first pay’n play casino.

July

Unibet launches in Indiana, Kindred Group's expansion in the US continues with third state.

October

Acquisition of Blancas Casino in Belgium demonstrates Kindred's long-term commitment towards the Belgian market.

October

Kindred aligns energy targets with Paris Agreement.

   

2019

January
Kindred Group secures a gambling license in Sweden.
June
Update of the classic Unibet logo - to better cater for today’s mobile first environment with high legibility in small digital spaces.
September

Unibet launches its first market, New Jersey in September, followed by Pennsylvania in November.

   

2018

February
Kindred Group launches a second brand in Romania, created in-house.
   

2017

January

Kindred Group launches a new online casino brand for Norwegian and Casino players.

June

Acquisition of 32Red.

 

   

2016

January

The Unibet Group was given the highest possible ESG rating of AAA, by MSCI - ESG - Environmental, social and governance.

 

March

Unibet Group reaches 1 million active customers.

December

Unibet Group becomes Kindred Group and shifts to a truly multi-brand strategy with 13 consumer brands in its portfolio.

   

2015

September

Acquisition of iGame and Stan James Online. Later integrated with Unibet in 2018.

Casinohuone and Kolikkopelit are acquired.

   

2012

Betchoice acquired in Australia.

2011

Unibet re-enters the French market with acquisition of Solfive.

2010
Henrik Tjärnström assumes role as CEO.
   

2007


Bingo.com is acquired.

Maria Bingo is acquired to further strengthen position in bingo in the Nordics.

Later developed into Maria Casino.com.

2005

Unibet launches on a mobile platform.

 

   

2004

More than 300,000 registered customers in more than 100 countries.
The Group lists on the Stockholm Stock Exchange (Nasdaq Stockholm).
2002
200,000 registered customers in more than 80 countries.
2001

Unibet expands its website into 12 languages, reaching customers in more than 50 countries.

   

2000

Unibet Group Plc was founded and the first international license granted in Malta.
1999
Unibet goes digital and launches its first website in Swedish and English.
1998
First license granted in the UK to operate a betting business with bets taken over the phone.
1997
Unibet are founded by Anders Ström in his bedroom in Earl’s Court, London, UK Anders was Unibet’s first CEO.
   
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