Sustainability governance

The corporate governance, risk and compliance procedures at Kindred also govern our sustainability strategy and activities. The Group Chief Human Resources Officer has the overall responsibility for sustainability, and all members of the Executive Management team are responsible for specific areas of the sustainability framework. Our Board is responsible for securing the resources to ensure strategic and operational decisions pertaining to sustainability.  

Our Sustainability Council and our Governance, Risk and Compliance Council work to ensure we consider sustainability risk and opportunity when we develop strategy, and that we can respond to all stakeholders.  

You can read more about how Kindred works with Corporate Governance here.  

The Sustainability Council meets quarterly and reports to the Executive Management team and the Board. Our Remuneration Committee oversees the sustainability-linked remuneration policy. We take actual or potential impacts on people very seriously, whether vulnerable individuals, communities, or society more widely.  

Management approach  

Coordinated by our Head of Sustainability, the way we manage sustainability activities is designed to ensure regulatory compliance as well as adherence to our sustainability policy and alignment with our commercial strategy.  

Our sustainability strategy is fundamentally outward-looking: we comply with the European Gaming and Betting Association (EGBA) Code of Conduct on Responsible Marketing. We operate in line with data-protection laws and international standards, such as ISO 27001, and work with the EGBA’s Security Expert Group. In addition, our sport-betting integrity (SBI) is supported by Kambi, the market-data specialists, and we comply with the disclosure requirements of the International Betting Integrity Association (IBIA). 

We report on carbon and energy in line with the Science Based Targets initiative (SBTi) and CDP. Our reporting aligns with the European Union Taxonomy on sustainable activities. We provide the sustainability information in accordance with Global Reporting Initiative (GRI) Standards 2021. As of now, the sustainability information primarily relates to the calendar year ending 31 December 2022.  

All performance data are prepared in-house: we evaluate performance using our internal-control processes, in line with our corporate governance procedures. Testing agency eCOGRA audited all data used to track progress towards our commitments: sustainability information in general is not subject to formal, independent third-party assurance.  

Sustainability risks  

Kindred identifies and assesses risks across all operations, markets and businesses, including, but not limited to, the sustainability area. We believe understanding risks and what they entail are imperative to make more informed decisions and address challenges on our way to becoming a more sustainable actor.  

In 2021, we worked with CEMAsys on a risk assessment to identify areas to mitigate as part of our commitment to the Task force on Climate-Related Financial Disclosures (TCFD) reporting and sustainability. We have since begun a process to become more resource-efficient at our offices, creating internal stakeholder engagement, and, when possible, sourcing 100 per cent renewable energy.  


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