Early detection is important as players are offered information and assistance as soon as a marker of harm is identified. We want all our customers to enjoy the thrill and excitement of gambling, and we work proactively to keep them in experiencing gambling as a form of entertainment. For the majority of players, gambling is a fun and pleasurable experience. However, for a smaller but nevertheless significant group – approximately 2% – gambling can become harmful, for both the players and their close ones.
To support our customers, we offer self-exclusion and control tools (such as deposit limits, reality checks, and loss limits) on all brands’ websites. More so, via our inhouse built player monitoring system, PS-EDS, the Responsible Gambling team monitor and detect harmful gambling behaviours early on. Once a customer starts to show markers of harm, we advise and provide relevant support.