Early detection

Early detection is important as players are offered information and assistance as soon as a marker of harm is identified. We want all our customers to enjoy the thrill and excitement of gambling, and we work proactively to keep them in experiencing gambling as a form of entertainment. For the majority of players, gambling is a fun and pleasurable experience. However, for a smaller but nevertheless significant group – approximately 2% – gambling can become harmful, for both the players and their close ones. 

To support our customers, we offer self-exclusion and control tools (such as deposit limits, reality checks, and loss limits) on all brands’ websites. More so, via our inhouse built player monitoring system, PS-EDS, the Responsible Gambling team monitor and detect harmful gambling behaviours early on. Once a customer starts to show markers of harm, we advise and provide relevant support. 

Player Safety – Early Detection System (PS-EDS)

PS-EDS Since 2012, our Player Safety – Early Detection System (PS-EDS) provides data that alerts our Responsible Gambling team if a customer shows signs of harmful behaviour. The system is a product of years of Kindred working in tandem with leading researchers to develop an approach that can accurately identify harmful gambling behaviour. Having explored various scientific methods over the years, we are now confident that we have an effective tool to detect markers of harm in place.

Proactive interaction

Early detection and intervention are crucial in addressing and curbing potential problematic behavior. Our team, consisting of highly trained specialists, is dedicated to reviewing higher-risk PS-EDS detections by manually evaluating the risk level and implementing optimal harm reduction measures.

Customer risk groups

As situations in life may affect our behaviours under a constrained period of time, it is not unusual that customers fluctuate between the different risk groups. This is also the reason why we compare the customer behaviour within 30 days before detection against 30 days following detection.

Other control tools

Our research shows that voluntary approaches towards control tools work best. While self-regulation such as self-imposed limits is the most helpful tool, self-exclusion may be the best option for some. To ensure that customers can adress and adjust alarming behaviour by their own means, we use a number of voluntary tools.