Early detection

Early detection is important as players are offered information and assistance as soon as a marker of harm is present. We want all our customers to enjoy the thrills and excitement of gambling, and we work proactively to keep them in experiencing gambling as a form of entertainment. For the majority of players, gambling is all about fun. However, for a smaller but significant group, approx. 2%, gambling can become harmful, to both the players and their close ones.

To support our customers, we offer self-exclusion and control tools (such as deposit limits, reality checks, and loss limits) on all brands’ websites and via our inhouse built player monitoring system, PS-EDS, the Responsible Gambling team monitor and detect harmful gambling behaviours early on. Once a customer starts to show markers of harm, we advise and provide relevant support.


Since 2012, our Player Safety – Early Detection System (PS-EDS) provides data that alerts our Responsible Gambling team if a customer shows signs of harmful behaviour, such as chasing losses and winnings, declined deposits, reversed withdrawals, or excessive time spent betting or browsing our platforms.

Proactive interaction

Early detection and interaction are key to curb any problematic behaviour. Our highly skilled Responsible Gambling team comprises dozens of full-time employees under the guidance of our Head of Responsible Gambling and Research. The analysts work on follow-up interventions to the PS-EDS detection.

Our methodology

Kindred and leading researchers have for years worked in tandem to develop an approach that can accurately identify harmful gambling behaviour. We have explored various scientific methods over the years and are now confident that we have found a suitable one to use for Kindred’s inhouse player monitoring system, Player Safety – Early Detection System (PS-EDS).

Customer risk groups

As situations in life may affect our behaviours under a constrained period of time, it is not unusual that customers fluctuate between the different risk groups. This is also the reason why we compare the customer behaviour within 30 days before detection against 30 days following detection.