Community and Environment

Our long-term ambition is to equip our communities with the knowledge and resources to build a better future. We do so by engaging in meaningful partnerships with local and global organisations. We are increasing our social engagement through additional partnerships and active sponsorships.


Continue to support and resource community projects.

Our accomplishments 2023
Supporting Grassroots and Youth Sports
- Through Au Coeur du Sport we supplied sports kits and equipment to 400 amateur football and basketball clubs, saving each club an average of EUR 2,500. - Unicoach donated 18.9 million SEK to youth sports academies. - Publikstödet Distributed SEK 20 million to Allsvenskan and Superettan clubs through a partnership with Svensk Elitfotboll (SEF).
Promoting Health and Wellbeing
- Gotcha 4 Life Cup 2023 Donated $100,000 in Australia to community programs focused on eliminating suicide. - iSavelives in Belgium installed new defibrillators and digital first-aid kits as part of the No Heart/No Glory Foundation project for health awareness in sports. - Team Talk supported 117 men in Glasgow with mental health and wellbeing initiatives in partnership with Rangers FC.
Enhancing Community Engagement and Social Impact
- Unibet Impact(Netherlands partnered with EFDN to strengthen the social power of sport, combat match-fixing, promote mental health, and improve the viability of clubs through the More than Football Fund. - Through our partnership with Svensk Elitfotboll, and in collaborated with Spelfriheten, we worked to address gambling-related issues among players and leaders, including lectures, training integrity officers, and designing a gambling policy. - We continued to developed the profile of women in horse racing across the UK to support mothers returning to work, by providing new grants and additional funding in 2023.

Contributing to our local communities 

We believe in being an active participant in the local communities in which we operate. We are committed to giving back to our surroundings through sponsorships as well as by sharing our knowledge and experience within our areas of technology, integrity, great experiences and diversity. Examples of our ongoing, multi-year initiatives are Team Talk, Hemmaklubben, and Go Racing Green. In addition, we continuously make charitable donations to organisations such as Au Coeur du Football (equipment supplies), Swedish Elite Football, HANDS and Gamble Aware. As well as funding projects, our employees are encouraged to support their local community by volunteer three days a year in local projects.  

You can read more about our work with local communities here. 

Helping combat climate change 

We aim to operate in an environmentally responsible manner and to ensure the business can thrive in a circular, water-constrained, low-carbon economy, if required. As a company operating solely online, our dominant material environmental topic is energy, in 2023 73% of our electricity was purchased from renewable sources.  

We manage environmental projects in line with best practice, allocating funding to activities that create positive environmental impacts. We track resource management, such as energy, to formal targets in line with internationally recognised frameworks, such as CDP. Our response to climate risk applies the precautionary principle and is informed by EU Taxonomy Regulations and the Taskforce on Climate-related Financial Disclosures (TCFD) framework. While our operations continue to grow, we are committed to promoting sound greenhouse gas (GHG) reduction practices and environmental awareness in our business. We know that businesses have an important role to play in fighting climate change and we are committed to doing our bit for the planet. An important part of this work is that we have set validated Science-Based Targets to reduce our emissions. 

Read more about how Kindred is reporting in line with the EU Taxonomy here. 

Energy and carbon footprint 

We always strive to use our resources efficiently and reduce our carbon footprint. To measure progress and to be compliant with the Greenhouse Gas Protocol Corporate Standard, we used a third party to calculate the Group’s CO2e emissions. All carbon footprints are expressed as an absolute amount in tCO2e.

Absolute carbon emissons

Absolute carbon emissons 2023 2022/21 2020/21 2019/20
COemissions (tonnes CO2e)        
Scope 1 - Operation of site facilities 84.1 97.2 52.5 44.3 
Scope 2 - Grid electricity purchased 467 1,226.5 1,041.3 1,465.4
Scope 3 - Business travel, waste, commute, purchase and transport of IT 4,487.8 5,591.4 2,112.4 2,752.6
Total emissions 5,038.9 6,915.1 3,206.2 4,262.3

Carbon intensity

Carbon intensity   2023 2022/21 2020/21 2019/20
Tonnes CO2e emissions per employee 2.1 3.5 1.8 2.7
Tonnes CO2e emissions per revenue GBP million 4.2 6.5 2.55 3.8

In 2023, there has been a focus to increase data quality through calculations based on supplier-specific data to a greater extent and less estimates to get a bigger coverage of our emissions. This means that the emissions for previous years have been recalculated as well, allowing for better comparison.

You can read more about how we calculate and report on our Scope 1,2 and 3 data here.

With our validated Science Based Target, our targets are calculated and measured according to the market-based approach with 2019 as baseline. Our climate data includes the operations in site facilities, electricity purchased, business travel, waste, commute for our employees and purchase and transport of IT equipment.

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