Title CEO
Nationality Swedish
Born in 1970
Employed since 2008
Holdings 1,749,036 SDRs and 147,240 PSPs
Previous assignments Long before he was appointed CEO in 2010, Henrik Tjärnström was a part of the Kindred Group (then Unibet Group). Tjärnström joined the Board of Directors in 2003 and was part of the Board until when he stepped into the role as Chief Financial Officer in 2008. Mr. Tjärnström holds a MSc in Industrial Engineering and Management from the Institute of Technology, Linköping University, Sweden. Before joining the Kindred Group, he was employed as Senior Financial Manager at Skanska Infrastructure Development AB from 2001 to 2008.
Title Chief Experience Officer
Nationality Danish
Born in 1978
Employed since 2005
Holdings 24,163 SDRs
Previous assignments Britt Boeskov joined the Kindred Group (Unibet Group) as a Management Trainee in 2005, and joined the Group’s executive management team in 2008, first as Head of Marcom Services, then in 2009 as Chief Operations Officer, and most recently as Chief Programme Officer in 2016. From 1 January 2019, she is Chief Experience Officer.She has experience in leading complex strategic and transformational C-level projects, and from managing Kindred's online and mobile gambling products. Britt holds a Master’s degree in Management from Copenhagen Business School.
Title Chief Technology Officer
Nationality Swedish
Born in 1969
Employed since 2013
Holdings 11 875 SDRs
Previous assignments Marcus Smedman has been a part of the Kindred Group since 2011, where he joined the Tech team as a consultant. Since then he has held various roles as Team Leader, Head of Development Australia and Head of Development global. In January 2015 Mr. Smedman was appointed Chief Technology Officer being responsible for Kindred Tech strategy and operation globally. Mr. Smedman has worked in the IT industry since the mid 1990's, working as a java developer, teamlead, development manager and more. Mr. Smedman has studied Electronics and Computer Science at Uppsala University.
Title Chief Commercial Officer Region 2
Nationality British
Born in 1978
Employed since 2009
Holdings 22,665 SDRs
Non-Executive Director, Qlk.to Ltd
Previous assignments Rhodri Darch has worked in the online gambling industry since 2006 and has been a part of the Kindred Group (then Unibet Group) since 2009 when he joined as Head of the Payments department. Mr Darch was appointed Chief Programme Officer in 2010 and Chief Strategy Officer in 2014. From 1 January 2019 he is Chief Commercial Officer Region 2. He holds extensive experience with web and mobile product development, innovation research and delivery, customer experience, customer intelligence, and corporate strategy. Before entering the gambling industry, Mr Darch was a Captain in the British army for 6 years. Mr Darch holds a BSc (Bachelors of Science) from The University of Birmingham.
Title Chief Product Officer
Nationality Swedish
Born in 1981
Employed since 2016
Holdings 1,948 SDRs
Previous assignments Fredrik Kjell has ten years' experience in the online gambling industry, with eight years spent on the B2B side, before joining Kindred (Unibet Group) in January 2016. Mr. Kjell’s previous roles include Head of Poker at Ongame, Director of Product at Amaya (now The Stars Group), and Commercial Manager at NYX Gaming Group. Within Kindred Group, Mr. Kjell held the position as Head of Gaming before being appointed Chief Product Officer. Mr. Kjell was enrolled at Chalmers University of Technology in Sweden, where he studied Software Engineering & Technology at Bachelor level and later an MSc in Intellectual Capital Management.
Title Chief HR Officer
Nationality British
Born in 1964
Employed since 2012
Holdings 17 288 SDRs
Previous assignments Gavin Hayward holds over 25 years of HR experience gained in a variety of sectors. Mr. Hayward was appointed Chief HR Officer of the Kindred Group (then Unibet Group) in 2012. Before joining the Kindred Group, Mr. Hayward was part of Siemens plc over a period of 10 years. He has worked at board level within multisite and multinational organisations and has worked with HR management at both strategic and operational level. Mr. Hayward is Fellow of the Chartered Institute of Personnel and Development, holds a Higher National Diploma in Business and Finance, and a Post Graduate Diploma in HR Management from Manchester University.
Title Chief Commercial Officer Region 1
Nationality Dutch
Born in 1971
Employed since 2008
Holdings 7,490
Previous assignments Anne-Jaap Snijders has worked over 20 years in sports, media and online gambling. In 2008, he joined Kindred Group (then Unibet Group) to work as the Marketing Manager for Western Europe. Furthermore, he has been the General Manager for Belgium, Germany, Romania and Australia. 1 January 2019 he become the Chief Commercial Officer Region 1. Anne-Jaap holds a Master of Science in Economics, specialising in Marketing and is based in Malta.
Title Chief Marketing Officer
Nationality Russian & British
Born in 1983
Employed since 2010
Holdings 360 SDRs
Previous assignments Elena Barber has worked in the online gambling industry for over 14 years. Having held a number of key marketing positions she now leads Kindred’s Global Marketing Services team. Elena joined Kindred (then Unibet Group) in 2010, and prior to her appointment as Chief Marketing Officer she led Kindred’s Central Brand Marketing function. Elena holds a degree in Marketing and Advertising from the International Academy of Business and Management in Moscow. She lives in London and is based at Kindred’s Wimbledon office.
