Management

Title: Chief Executive Officer

Nationality: Swedish

Born In: 1980

Employed Since: 2020

Previous Assignments: Nils joined Kindred Group in July 2020 as Chief Commercial Officer for Region 2. He has worked at Kindred in the past, holding a number of positions between 2006 and 2016 as Head of Poker and Head of Established Markets before spending the final four years as Chief Marketing Officer for the Unibet brand. Nils has also held positions as Chief Marketing Officer at CurrencyFair and as Director of Digital Marketing at GVC Group. He currently sits on the Board of EasyPark Group.

Title: Chief Product Officer

Nationality: Swedish

Born In: 1976

Employed Since: 2005

Previous Assignments: Erik joined Kindred Group in 2005 and was responsible for the Sportsbook PR bets area before being appointed Chief Product Officer 15 years later in 2020. He took up the role as Group Head of Sportsbook in 2009. Erik also oversaw several in-house initiatives across the business, including the development and launch of the proprietary Kindred Racing Platform. Prior to joining Kindred Group, he worked for Kaos Entertainment Ltd and Siemens AG.

Title: Chief HR Officer

Nationality: British

Born In: 1985

Employed Since: 2019

Previous Assignments: Rachel joined Kindred as Director – Organisation Effectiveness in 2019 and was appointed Chief HR Officer in October 2022. Before joining Kindred Group, Rachel was part of PepsiCo & Vodafone in various HR positions across Talent, Recruitment & Organisation Design.

Title: Chief Legal & Compliance Officer

Nationality: Belgian

Born In: 1976

Employed Since: 2006

Non‑executive Director International Betting Integrity Association (IBIA) and the European Association for the Study of Gambling (EASG).

Previous Assignments: Ewout has over 18 years of experience in the online gambling industry. He joined Kindred Group in 2006 and prior to his current position was the Group’s General Counsel. He is a registered solicitor with the Law Society of England and Wales and is a member of the Institute of Risk Management as well as holding dual qualifications under both civil (Belgian attorney) and common law (solicitor).

Title: Chief Technology Officer

Nationality: Swedish

Born In: 1974

Employed Since: 2013

Previous Assignments: Sören has held various roles within Kindred Group, such as Tech Lead, Team Lead, Global Head of Development, and Director of Engineering. Sören has worked in the IT industry since 1999 and has a broad experience in the Online Gambling, Pharmaceutical, Telecom, and Financial industries before joining Kindred.

Title: Chief Commercial & Marketing Officer

Nationality: British

Born In: 1985

Employed Since: 2010

Previous Assignments: Neil joined Kindred Group in September 2010 from Ernst & Young. After leading the Financial Planning & Analysis team, Neil moved to set up a new Strategic Planning & Analysis team. He worked on the development and execution of the group strategy. In 2017 Neil moved to Gibraltar to focus on Kindred’s strategic ambitions in the UK and the integration of the acquired businesses, Stan James and 32Red. As General Manager UK since 2018, he is responsible for the successful growth of Kindred’s UK business.

Title: Interim Chief Financial Officer

Nationality: Swedish

Office Location: Sweden

Born In: 1979

Employed Since: 2018

Previous Assignments: Patrick joined Kindred Group in September 2018 as Director – Corporate Development and Investor Relations and was appointed Interim Chief Financial Officer in June 2023. Before joining Kindred Group, Patrick worked in the financial industry as, among others, Senior Investment Manager at Ratos and Director at Nordea Bank Investment Banking Advisory. He is currently the Chairman of the Board of Hakonen Yhtiöt.

Title: Interim Chief Finance Operations Officer

Nationality: Canadian & British

Office Location: London

Born In: 1976

Employed Since: 2019

Previous Assignments: Usha joined Kindred Group in June 2019, and before her current position, she was Director of Treasury and Financial Control. Usha has held several senior leadership finance roles in the last 15 years in numerous industries, including financial services, telecoms and software, all of which were private equity backed. She is a qualified Chartered Professional Accountant (CPA Canada) and holds an MBA from Ecole des Hautes Etudes Commerciales Montreal.