Title Chief Executive Officer
Nationality Swedish
Born in 1970
Employed since 2008
Holdings 1,867,836 Kindred Group plc SDRs and 257,087 performance share rights
Previous assignments Henrik joined the Board of Directors of Kindred Group (then Unibet Group) in 2003 and was part of the Board until he was appointed Chief Financial Officer in 2008 and CEO in 2010. Before joining Kindred Group, he was employed as Senior Financial Manager at Skanska Infrastructure Development AB from 2001 to 2008.
Title Chief Commercial Officer (Region 2)
Nationality Swedish
Born in 1980
Employed since 2020
Holdings 0 Kindred Group plc SDRs, 87,335 performance share rights and 79,936 employee stock options
Previous assignments Nils joined Kindred Group in July 2020 as Chief Commercial Officer for Region 2. He has worked at Kindred in the past, holding a number of positions between 2006 and 2016 as Head of Poker and Head of Established Markets before spending the final four years as Chief Marketing Officer for the Unibet brand. Nils has also held positions as Chief Marketing Officer at CurrencyFair and as Director of Digital Marketing at GVC Group. He currently sits on the Board of EasyPark Group.
Title Chief Marketing Officer
Nationality Russian & British
Born in 1983
Employed since 2010
Holdings 12,515 Kindred Group plc SDRs, 87,335 performance share rights and 79,936 employee stock options
Previous assignments Elen has worked in the online gambling industry for around 17 years. Having held a number of key marketing positions, she now leads Kindred’s Global Marketing Services team. Elen joined Kindred Group in 2010, and prior to her appointment as Chief Marketing Officer she led Kindred’s Central Brand Marketing function.
Title Chief Product Officer
Nationality Swedish
Born in 1976
Employed since 2005
Holdings 13,210 Kindred Group plc SDRs, 67,034 performance share rights and 79,936 employee stock options
Previous assignments Erik joined Kindred Group in 2005 and was responsible for the Sportsbook PR bets area before being appointed Chief Product Officer 15 years later in 2020. He took up the role as Group Head of Sportsbook in 2009. Erik also oversaw several in-house initiatives across the business, including the development and launch of the proprietary Kindred Racing Platform. Prior to joining Kindred Group, he worked for Kaos Entertainment Ltd and Siemens AG.
Title Chief HR Officer
Nationality British
Born in 1985
Employed since 2019
Holdings 1,794 Kindred Group plc SDRs and 14,935 performance share rights
Previous assignments Rachel joined Kindred as Director – Organisation Effectiveness in 2019 and was appointed Chief HR Officer in October 2022. Before joining Kindred Group, Rachel was part of PepsiCo & Vodafone in various HR positions across Talent, Recruitment & Organisation Design.
Title Chief Legal & Compliance Officer
Nationality Belgian
Born in 1976
Employed since 2006
Holdings 5,698 Kindred Group plc SDRs, 79,214 performance share rights and 79,936 employee stock options
Non‑executive Director International Betting Integrity Association (IBIA) and the European Association for the Study of Gambling (EASG).
Previous assignments Ewout has over 18 years of experience in the online gambling industry. He joined Kindred Group in 2006 and prior to his current position was the Group’s General Counsel. He is a registered solicitor with the Law Society of England and Wales and is a member of the Institute of Risk Management as well as holding dual qualifications under both civil (Belgian attorney) and common law (solicitor).
Title Chief Technology Officer
Nationality Swedish
Born in 1974
Employed since 2013
Holdings 731 Kindred Group plc SDRs, 16,430 performance share rights
Previous assignments Sören has held various roles within Kindred Group, such as Tech Lead, Team Lead, Global Head of Development, and Director of Engineering. Sören has worked in the IT industry since 1999 and has a broad experience in the Online Gambling, Pharmaceutical, Telecom, and Financial industries before joining Kindred.
Title Chief Commercial Officer (Region 1)
Nationality Dutch
Born in 1971
Employed since 2008
Holdings 40,043 Kindred Group plc SDRs, 87,335 performance share rights and 79,936 employee stock options
Previous assignments Anne-Jaap has worked for over 20 years in sports, media and online gambling. In 2008, he joined Kindred Group to work as Marketing Manager for Western Europe. He has since been General Manager for Belgium, Germany, Romania and Australia before taking on his current role.
Title Chief Financial Officer
Nationality Swedish
Born in 1966
Employed since 2020
Holdings 13,500 Kindred Group plc SDRs, and 87,335 performance share rights
Previous assignments Johan has been the CFO for Kindred Group since September 2020. He was previously CFO for tech companies such as Tobii, Fingerprint Cards and Transmode. Prior to these CFO roles, Johan held a number of finance leadership roles at Microsoft and Hewlett Packard over a period of 20 years. He currently sits on the Board of Seamless Distribution Systems.
LAST UPDATED ON TUE, 17 Jan, 2023
