Kindred as an investment

Kindred is a leading online gambling company listed on Nasdaq Stockholm Large Cap with 20 years of experience in providing a safe and fun gambling experience for our customers, as well as attractive total returns for our investors and owners.

As a group we provide pre-game betting and live betting products within Sports betting, Poker, Casino and Games and Bingo, served through eleven brands. Kindred’s companies hold local gambling licences in the UK, Sweden, France, Belgium, Denmark, Germany (Schleswig-Holstein), Italy, Australia, Ireland, Romania, Estonia and New Jersey and Pennsylvania in the USA.

We create value for our owners and investors by offering our customers a truly personal, seamless and sustainable experience, securing continued growth for Kindred.

We achieve this by

Having a clear cut strategy and business plan

With the strategic intent of becoming the number one operator across all of our markets, within an industry experiencing an average annual online European growth of 8.4% and global growth of 10%.

Adopting a multi-brand business

Allowing us to swiftly adapt to market demands, unite resources across all brands as well as add, develop, extend and discard brands, enabling us to secure continued growth.

Building a data and innovation driven organisation

Which ensures that we continue to lead the industry in terms of technology, product and communications development.

Securing a sustainable business

Through obtaining local licenses where possible and elevating player safety, environmental initiatives, corporate citizenship and diversity to the highest level.

Operating a value based organisation

Focusing on five core values: We are individuals united, We dare to challenge, We build on trust, We seek to innovate, We believe in friendship.