New bingo licensing agreement with Playtech

Tue, 14 Dec, 2010 14:00 CET

Unibet has signed an exclusive multi-year bingo licensing agreement with Playtech which will provide Unibet with its industry leading, multi-currency, multi-language platform through its subsidiary, Virtue Fusion, which Unibet will use to grow its pan-European bingo business.

Under the terms of the agreement, MariaBingo.com and Bingo.com, both among the largest online bingo communities in the European market, will also switch to Playtech’s Virtue Fusion network together with Unibet’s other white label sites.  

Unibet has been a licensee of GTS, Playtech’s games tab platform provider, since 2006 and the new agreement greatly strengthens the relationship and offers enhanced scope for integration and cross-selling between the two products.

“This agreement marks a very positive step for Unibet bingo and we are pleased to be working with Playtech. We’re happy that Virtue Fusion have delivered a strong bingo client – designed by Unibet’s own in house UX team - which allows Unibet to gain the benefits of being on a network whilst retaining the unique offer in the market which is central to our strategy”, says Henrik Tjärnström, CEO Unibet.

Commenting on the agreement Playtech’s Chief Executive, Mor Weizer, said: "This is undoubtedly one of the most significant B2B bingo deals over the past few years. The deal reinforces the strength of Playtech’s bingo product and its ability to compete in the European market. We are delighted to be growing our relationship with Unibet and are excited by the cross-selling opportunities that today’s announcement will make possible."

For more information:

Henrik Tjärnström, CEO           +44 7515 975 629

About Unibet

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately owned gambling operators in the European market and provides services in 27 languages through www.unibet.com

Today, Unibet has more than 4.7 million customers in over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com

About Playtech

Playtech develops unified software platforms and content for the remote and land-based gaming industry. Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface – the IMS. The system’s fully integrated, cross-platform capability enables players to access online, broadcast, mobile and server-based gaming terminals, through a single account.

New licensees include existing online operators upgrading or diversifying their offering, land based casino groups, government sponsored companies such as lotteries, and new entrants making their online gaming debut, particularly in the newly regulated markets.

Founded in 1999, Playtech is headquartered in the Isle of Man and has over 1,000 employees located in development centres in five countries, the majority of whom are engaged in research and development of current and future gaming technologies.


About Virtue Fusion Alderney

Virtue Fusion Alderney, the world's leading developer and licensor of internet bingo products and winner of 'Best Bingo software' as voted by the industry at this year's Bullet Bingo Summit 2010, was acquired by Playtech Ltd in February 2010.

The Virtue Fusion Alderney multi-lingual and multi-currency European network offers the largest bingo prizes to be found, with peak traffic of over 9,500 concurrent players driving over €100,000,000 in total stakes-per-month.

Developing bingo and networked gaming solutions for the online gambling industry, some of the world's best-known gaming operators, bookmakers, land-based operators and media companies use Virtue Fusion Alderney's bingo solutions, including Mecca, Ladbrokes, William Hill, Sky, Bet365, Crown Bingo, Virgin and Paddy Power.