Unibet launches its own platform in Italy and joins Ongame network

Thu, 16 Dec, 2010 13:00 CET

Today Unibet has launched its own platform in Italy. On unibet.it, the Italian players are offered Sit & Go, scheduled and multi-table poker tournaments on the Ongame P5 Poker Engine. During next year poker cash games, casino offerings and sports betting will be added.

“Re-launching our operations, using our own technology and joining Ongame network is the first step of our market re-entry in Italy. With the imminent introduction of cash games, we see great value in the Italian market”, says Unibet CEO Henrik Tjärnström.

“Unibet is a well renowned brand, and we are very happy to work with them in Italy,” says Martin Lerby, Head of Ongame. “With the addition of Unibet, and later the introduction of cash games, we will see new energy coming into the Italian market both for players and operators, since we will see more products and better liquidity which will lead to increased revenues.”

Unibet is one of the largest online gambling operators in Europe, aiming to strengthen its position in the European market, and have already announced its intentions to join Ongame Network France.

For more information:

Henrik Tjärnström, CEO           +44 7515 975 629

About Unibet

Unibet was founded in 1997 and is an online gambling company listed on NASDAQ OMX Nordic Exchange in Stockholm. Unibet is one of the largest privately owned gambling operators in the European market and provides services in 27 languages through www.unibet.com

Today, Unibet has more than 4.9 million customers in over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting Association, RGA, Remote Gambling Association in the UK and is audited and certified by eCOGRA in relation to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com

About Ongame Network

Ongame Network is the world’s largest B2B poker provider and a leading supplier of online and mobile poker software. The global network includes over 25 of the e-gaming industry’s strongest brands and operators, and up to 45,000 concurrent players at peak times during the day. Ongame also operates regional networks in France and Italy. The company offers both operators and their players a wide variety of ring games and tournaments to choose from every hour of every day. Ongame Network is a subsidiary of bwin Interactive Entertainment AG, a leading provider of online gaming entertainment. Further information can be found at www.ongamenetwork.com.