Kindred and Betfilter launch new social responsibility tool for gambling

Mon, 15 Jan, 2018 08:00 CET

Kindred Group has for the past year collaborated with Betfilter to develop a new online social responsibility tool to help prevent under aged people being exposed to gambling ads. The tool, AdBlocker, will be offered by Kindred to any customer who wish to install it.

Kindred Group (previously Unibet Group) have teamed up with Betfilter, who provide a tool blocking access to online gambling sites, to help prevent people under the age of 18 from being exposed to gambling advertisements.

Kindred has worked with Betfilter over the past year to help fund the development of the new social responsibility tool called AdBlocker, which will be available across all markets. It is well-known that children under the age of 18 spend a lot of time using mobile devices, tablets and computers, and therefore are susceptible to online gambling ads. This new tool can be installed on all devices where the user wants gambling ads to be blocked.

“I am happy that this new social responsibility tool is now ready and available to those who need it. We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox. This project also follows our commitment to supply a joyful form of entertainment to our customers”, says Maris Bonello, Integrity Analyst Manager at Kindred Group.

“At betfilter.com we are proud to collaborate with Kindred Group on this project. Our company has always strived to help people with gambling problems and also ensure safety for children” says Per Albertsen from Betfilter. “The new AdBlocker, which is initially available for Windows users, blocks gambling ads, thus preventing vulnerable people from being tempted. We believe this Out of Sight, Out of Mind method to be truly effective in promoting responsible gambling”.

Kindred will offer a number of AdBlocker licenses for free to customers. The Betfilter license is already offered for free to Kindred customers.

For more information:

Alexander Westrell, Group Head of Communications


+46 73 7071686

Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 20 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com


Related content