Kindred Group launches RG campaign in Belgium

Wed, 31 Oct, 2018 08:35 CET

Kindred Group and its brand Unibet have launched a campaign in Belgium to raise awareness of responsible gambling. Preventing problem gambling is a fundamental part of Kindred’s strategy and sustainability work. The campaign highlights Kindred’s various tools to help gamblers stay in control and aims to increase awareness about gambling behaviours.

International research shows that awareness is a key factor for the prevention of pathological gambling behavior. Kindred’s new campaign in Belgium aims to make players aware of their own gambling behavior.

“We strive for zero problem gambling on our platforms. To reach this goal, we are convinced that we must create awareness about gambling behaviours. This is one of the reasons why we launched this campaign. We want gambling to be what it should be, pure entertainment”, says Henrik Tjärnström, CEO at Kindred Group.

The campaign, which launched on October 22 across all channels, puts the spotlight on control tools developed in collaboration with research institutes. These tools allow players to:

  • determine their own maximum deposit amount
  • set up a ‘reality check’ that, after thirty minutes of playing, informs the player of the time spent and gives the option to stop playing
  • set up time-outs and temporarily inhibit players from playing certain games or logging into their accounts

“We want our players to feel safe and stay in control on our platform. For Kindred, sustainability is about making use of important research and integrating key findings onto our sites and products. That is an important part in creating the best experience and a sustainable relationship with our players”, continues Henrik Tjärnström.

Watch the commercial: https://www.youtube.com/watch?v=PgL2BNgslrY

Read more about Kindred´s sustainability work at www.kindredgroup.com/sustainability

For more information:

Alexander Westrell, Group Head of Communications


+46 73 7071686

Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 23 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com


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