Kindred in cooperation with mobile ID app “itsme” in Belgium

Mon, 21 May, 2018 09:00 CET

Kindred Group (previously Unibet Group) has announced its cooperation with itsme, a free mobile identification application, for its Belgian customers. Kindred is the first Belgian online gambling operator to work with the digital identification solution, equally used and supported by the Belgian government.

Itsme, a government-supported initiative by three major Belgian banks and two telecom providers, is a mobile identification application, enabling customers to identify themselves via a unique 5-digit numerical code or fingerprint.

Verifying and validating user identities is a complex and time-consuming process. Itsme will provide a faster, more secure way of accessing the site, thereby maximising player safety. At the same time, it will offer customers a user-friendly solution that speeds up the verification process and allows a safe log-in experience.

With the integration in its Belgian platform, Kindred continues to invest in reliable and user-friendly identification of its Belgian customers and allows for the secure and simple registration on its www.unibet.be website with the unique itsme code.

Dennis Mariën, Country Manager for Kindred in Belgium, explains the collaboration: “We are delighted to be the first operator to start working with itsme. Kindred values the best possible protection of its customers and strives to offer a safe and responsible gambling platform. The integration of tools such as the itsme app, which ensures reliable, correct and user-friendly identification of the customer, is a crucial part of this journey. Moreover, a comprehensive identification process will also help in the fight against fraud.”

For more information:

Dennis Mariën, country manager Belgium


Alexander Westrell, Group Head of Communications

+46 73 7071686


About Kindred Group

Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 21 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a founding member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com.


Related content