Kindred Group joins iDEA Growth as the 25th member

Tue, 06 Aug, 2019 10:01 CET

Kindred Group (previously Unibet Group) joins iDEA Growtha trade association representing all sectors of the growing online gaming and entertainment industry in the United States. Together with iDEA and its members, Kindred hopes to contribute to a safe, regulated and sustainable mobile gaming and betting market.

“Kindred Group is delighted to join iDEA and contribute more than 20 years of experience gained from global markets. We have continuously advocated for fact-based policy making, and with our core focus on sustainability and responsible gambling, we believe we can make a meaningful contribution to iDEA”, says Liv Biesemans, Group Deputy General Counsel, Kindred Group.

The members of iDEA Growth represents all sectors in mobile gaming in the United States. With Kindred Group, the trade organisation consists of 25 members. Together they work on building and supporting federal legislation that is sustainable, backed by facts and demonstrates integrity. 

“For us it is very important to be a part of an organisation that uses its unified voice to ensure that the customer will experience a safe, regulated and sustainable gambling experience”, concludes Biesemans.

For further information please contact:

Alexander Westrell, Group Head of Communications


+46 73 7071686

Maria Angell Dupont, External Communications Manager

+46 72 165 15 17


Kindred Group is one of the world’s leading online gambling operators with business across Europe and Australia, offering over 25 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,500 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com


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