Kindred expands US footprint with launch of Unibet in Indiana

Thu, 30 Jul, 2020 15:05 CET

Kindred Group continues its US expansion by entering the third state after the successful launches in New Jersey and Pennsylvania. As of today, Unibet will offer customers in Indiana a first-class sportsbook experience online.

Today, Kindred Group announces its expansion into the Indiana market with the launch of its sports betting brand Unibet. Through a multi-state agreement with Caesars Entertainment, Kindred gains access to sports betting fans in Indiana. This is Kindred's third state in the US, after successfully launching an online casino and sportsbook in New Jersey and in Pennsylvania.

"After two very successful launches of the Unibet brand in the US, we are now excited to move forward with our agreement with Caesars Entertainment. We look forward to introducing customers in Indiana to Unibet's first-class online sportsbook to enjoy the great experience in a safe and secure environment. To be able to launch our product just in time for the NHL and NBA season restart is very exciting. Indiana also represents Kindred's first step into the Midwest, and we are expecting other states in the region to follow shortly," says Manuel Stan, SVP Kindred US.

"We look forward to Unibet's success in Indiana and the incremental revenue stream it will provide our sportsbook business," says Christian Stuart, Head of Caesars Sports and Online Gaming. “Unibet’s launch comes at an exciting time for fans with the return of professional sports.”

"This announcement follows our Group strategy, establishing a presence in what will most likely become the world's largest gambling market. We merge a local focus with global expertise wherever we operate," concludes Stan

Kindred will use Pala Interactive's online gaming platform in Indiana and will continue to use Kambi's sports betting platform, which has also been communicated at an earlier stage.

Manuel Stan, SVP Kindred US

+1 702 333 5360



Maria Angell-Dupont, External Communications Manager

+46 721 651 517


Kindred Group is one of the world’s leading online gambling operators with business across Europe, US and Australia, offering over 27 million customers across 11 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,700 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of IBIA (International Betting Integrity Association). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com