Kindred gives employees a real stake in the company through share ownership

Wed, 19 May, 2021 13:20 CET

Kindred will give employees the opportunity to share in the success of the Group through share ownership. Building on the All Employee Share Plan (AESP) that was launched in 2017 Kindred launches a new AESP that will run over a two-year performance period.

Kindred Group recognises that there is a huge advantage to be gained for both Kindred and its employees if the employees are given a stake in the company through share ownership. The scheme will be available to all current and future permanent employees with exception of those on Kindred’s Executive Management team, and shares will be awarded concurrent to Kindred meeting its performance objectives. A previous AESP achieved 70 per cent increase in value for employees (2017-2021).

“Our people are our most valuable asset and we want to ensure that current and future team members share in the success of Kindred Group. We have committed to make a new share award every year for the next three years in line with our current strategic cycle for the business. We hope this will engage and motivate our employees, and demonstrates our long-term commitment to customers and shareholders”, explains Gavin Hayward, Chief Human Resources Officer, Kindred Group.

“We are aware that other competitors have introduced employee ‘save as you earn‘ type share schemes, which provide the opportunity for employees to purchase discounted shares but we genuinely believe that our AESP is a unique and special benefit which aligns employees with Kindred’s performance, provides them with an opportunity to be shareholders themselves in the company and really differentiates our employee proposition from that of our competitors”, concludes Gavin Hayward

For more information:

Maria Angell Dupont, External Communications Manager, Kindred Group

+46 72 165 15 17


About Kindred Group
Kindred Group is one of the world’s leading online gambling operators with business across Europe, US and Australia, offering over 30 million customers across 9 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs about 1,600 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of IBIA (International Betting Integrity Association). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com


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