New model of sponsorship continues as Kindred deepens its partnership with Rangers FC

Thu, 28 Apr, 2022 10:00 CET

Kindred declares a significant renewed investment in Rangers Charity Foundation’s mental health project ‘Team Talk’ - and a donation of its front-of-shirt sponsorship to the project for Rangers’ crucial Europa League semi-final tie – as the Group continues to highlight how a new model of sponsorship focused on communities is possible.  

Kindred Group plc (Kindred) announces today that they have renewed its investment in ‘Team Talk’, which will see a significant investment as Rangers Charity Foundation continue to develop the programme. Team Talk has already helped numerous of men across Glasgow to seek advice, help and encouragement to discuss their mental health, thanks to initial funding received from Kindred last year.

Alongside this renewal and to mark an exciting week for Rangers FC, Kindred Group also announces a donation of its front-of-shirt sponsorship to the ‘Team Talk’ project’s logo. The shirts will be worn for the semi-final at RB Leipzig on Thursday 28th April 2022, and if Rangers progress to the final they will be worn again in May.

“The investment we are announcing today means Rangers Charity Foundation can continue the fantastic progress it made during the first year of the project. Using the unique relationship supporters have with their local club, we hope to reach hundreds more men with the expanded mental health support services who would otherwise be suffering in silence”, says Neil Banbury, General Manager UK, Kindred Group.

“The investment from Kindred Group has already been fantastic for our Team Talk project. It is the first time one of the Club’s main sponsors has made such a significant and targeted investment in the local community. We know talking can save lives and we can now extend the programme for another year, building on the success it had last year. This will allow existing and new participants to attend our weekly programme which has already had tangible benefit for their mental health and wellbeing and allowed the group to start forming connections with each other as well as be supported by our staff in a safe space”, says Connal Cochrane, Director at the Rangers Foundation.

‘Team Talk’ uses the local club as a mechanism to engage with men about their mental health. The renewed year-long investment from Kindred is the core part of its ongoing commitment to become a sponsor of choice for football clubs and their communities and reinvent football sponsorship so that it benefits the whole community. Kindred also sponsors Middlesbrough FC and Derby County and invest in Team Talk schemes at each club -  with both recently winning Community Club of the Year in their respective regional EFL Awards.

About our journey towards zero

Kindred Group is committed to transform gambling by being a trusted source of entertainment that contributes positively to society. Therefore, Kindred has set an ambition to reach zero per cent revenue from harmful gambling by 2023 and to report this metric on a quarterly basis. This is done to increase transparency, to support a fact-based dialogue about harmful gambling, and to raise awareness of the Group’s sustainability workIn the first quarter of 2022, Kindred’s share of revenue from harmful gambling decreased to 3.3 per cent. To read more, visit: www.kindredgroup.com/zero.

For more information:

Maria Angell Dupont, External Communications Manager, Kindred Group


+46 72 165 15 17

About Kindred Group
Kindred Group is one of the world’s leading online gambling operators with business across Europe, North America and Australia, offering over 30 million customers across 9 brands a great form of entertainment in a safe, fair and sustainable environment. The company, which employs more than 2,000 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of IBIA, International Betting Integrity Association. Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more on www.kindredgroup.com


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