Kindred joins as founding member of the All-in Diversity Project

Wed, 28 Mar, 2018

Kindred furthers our commitment to transforming the gambling industry by entering as a founding partner with the All-in Diversity Project, an industry-driven initiative to benchmark diversity, equality and inclusion for the betting and gaming sector.

Kindred is a diverse business, with more than 50 nationalities and having a diverse group of employees is crucial to the Group’s business success. Kindred continually seeks ways to be part of the conversation when it comes to driving diversity, equality and inclusion in the industry and beyond through a range of initiatives and projects.

On International Women’s Day, Kindred brand Unibet launched the #queenrules campaign to challenge unconscious gender bias through a new way to play cards. The campaign saw great engagement throughout Europe, you can read more about the campaign and donations here:

On the same day, Kindred was founding partner at the Women in Tech Stockholm, to inspire women to seek a career in tech and gambling.

Being a founding member of the All-in Diversity Project is part of Kindred’s overall commitment to help drive the diversity and equality agenda within the gambling industry and provides an excellent platform for being part of the change.
You can read more about the project here: