Kindred Group’s Elen Barber featured in SBC Leaders

Thu, 11 Feb, 2021

On the cover of February's edition of SBC Leaders, you will find Kindred’s one and only Chief Marketing Officer, Elen Barber. The theme for this month’s edition is ‘Lessons learned from 2020 and the road to recovery’.

Elen has been with Kindred for almost 11 years and leads our Global Marketing Services Function. She has an extraordinary insight into the world of marketing and is deeply passionate about it too.

The interview was conducted by Luke Massey at SBC Gaming. Their discussion included Elen’s reflections on laying the foundation for Kindred’s success in 2020, as well as the influence of digital channels in the media mix. It also touched upon Kindred’s quick adaptation to the new ways of working and acquiring new skills which are definitely worth retaining for the future.

In the interview, Elen emphasises that there were multiple factors that contributed to Kindred’s success, such as the diversity of our brand and product portfolio. She also reveals her professional goals for 2021.

Read Elen's full interview here.

You can also watch her video interview.