The importance of reporting on our sustainability commitments

Tue, 19 Mar, 2019

As an online gambling group with operations spanning literally across the world, we face interesting challenges and complex regulatory requirements wherever we set our feet. It keeps us on our toes and we enjoy the close relationship we have with local regulators across our markets. 

To ensure a steady course we have set out a clear path ahead, focused around our purpose of transforming gambling to ensure fair play, the best deal and a great experience for our players. We know where we are going, and we know how we are going to get there. Being able to create sustainable value for all our stakeholders is critical for any business or industry and Kindred is no different.

That is why we are happy to publish our second consecutive edition of the Sustainability Report - covering the Group’s activities and progress during 2018. On page five in the report you can read more about how we at Kindred create value by focusing on three strategic pillars – ‘Always the best deal and products, ‘Licence to operate’ and ‘Ability to achieve results’.

The 2018 Sustainability Report includes facts, figures and follow-ups on our sustainability commitments, showing improvement within our priority areas: Responsible gambling, Maintaining integrity, Running a compliant business, Being Kindred and Contributing to our communities.

Henrik Tjärnström, CEO of Kindred Group, comments: “Kindred’s sustainability framework is integrated into our long-term strategy, objectives and business model to ensure it filters through every area of our operations. Setting out a sustainability framework is a detailed and inclusive process. Adopting and integrating it is something else. At Kindred we recognise the challenges and are under no illusion that this is a process that will take time. To support the process, we have this year set out several long-term ambitions to support the annual commitments described in this report. All these ambitions are guided by a vision of making gambling 100 per cent enjoyable on our online platform.”

The 2018 Sustainability Report highlights our new long-term ambitions, driven by the vision of making gambling 100 per cent enjoyable. These ambitions include our commitment to have zero revenue derived from harmful gambling, achieve a 50/50 gender split across our senior management and procure all our electricity from renewable sources of energy in 2023.

Read about our priority areas, our progress and next steps, and much more in our 2018 Sustainability Report.


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