EGR Horse Racing Operator of The Year Award for the 2nd Time in a Row

Thu, 03 Nov, 2022

"If Kindred racing were a racehorse, its form figures would be 111."

That's because Kindred have now won three consecutive EGR (E-Gaming Review) awards for racing; the first was for our 'Innovation in horse racing, while we successfully defended our 'Horse race betting operator of the year award last week when the much sought-after accolade was announced at the glamorous Grosvenor Park Hotel in the heart of London's West End.

The EGR Awards are known as the Oscars of the betting and gaming industry, and it's hugely significant that we continue to dominate the racing awards landscape as it demonstrates how Kindred's relatively new journey into the UK and horse race betting, as well as the development of our proprietary racing platform, has been heralded by customers and experts alike.

Awards won should be taken in context: Unibet (Kindred) only officially launched in the UK in May 2013, but we have made such strides over the last decade that we are now seen as the leading light within horse race betting within the territory and beyond. Our platform can be accessed - and bets placed - 24/7, 365 days a year, as we offer more markets upon more race meetings around the world than any other operator - with live coverage available on horseracing from around the globe.

Furthermore, this has been backed up by significant brand marketing activities centring around the top racing names in the UK, such as trainers Nicky Henderson and Richard Hannon, and the best jockeys in the UK, such as Nico de Boinville. These ambassadors wear our Unibet brand throughout the year and ride/train horses that appear in our award-winning and innovative race sponsorships, all backed up by significant media and social media coverage. The Unibet brand has been thrust into the homes and minds of those who like to place a bet on horse racing.

And once they visit our site, they experience the best service, offering, delivery and navigation of any company in this sector.

Winning the EGR Horse race betting operator of the year award for a second consecutive year is akin to a horse winning the Grand National two seasons on the trot…it simply doesn't happen that often, so naturally, we're all delighted that Kindred managed to achieve what is a remarkably significant accolade and a fantastic achievement.

It's wonderful to see our relatively new proprietary racing platform and our industry-leading marketing initiatives in the sport being well received and commented on by customers and experts in our industry.

The award is a testament to the incredible amount of hard work and dedication that different people from different departments have invested into our proprietary racing platform, marketing initiatives and racing product. So a big thank you from the UK team to everyone - and it has been a big team effort, across many departments - within Kindred who continue to make Kindred racing so successful.


  • Ed Nicholson
    Head of Kindred Group Racing UK