- Plans to expand provision and scale of mental health programme
- Part of Kindred’s community sponsorship model
Kindred Group – principal sponsor of Rangers FC – is delighted to announce the renewal of its funding commitment to the club’s community initiative Team Talk, delivered by the Rangers Charity Foundation.
Kindred – which incorporates its 32Red and Unibet brands – has reached an agreement with Rangers FC to expand and develop Team Talk as part of its commercial deal with the club.
Kindred’s targeted sponsorship model is predicated on funding community projects and working closely with its partners to deliver value.
The Team Talk project supports men of all ages and backgrounds in the Glasgow area, with specific focus on their mental health and wellbeing.
The project is in its third year. In that time, its growth has been extraordinary – far beyond the original brief and expectations. To date, the programme has helped 117 men in the local area, with concrete plans to expand on that over the next 12 months. Participants can discuss their mental health and wellbeing in a safe and welcoming space.
Kindred’s sponsorship deal with Rangers is the longest-running of its kind in British football. This year, Kindred is also reaffirming its commitment to safer gambling through its front-of-shirt sponsorship branding that features its Zero % Mission.
Rangers Charity Foundation Chief Executive Connal Cochrane said: “We’re proud of the community initiatives that we have worked together with Kindred to build, and to have helped so many people at Team Talk. The Rangers Charity Foundation is a powerful force for good and reached over 10,000 via 20 programmes in the community last season. The long-running nature of our relationship with Kindred enables us to build strategic support for people in the local community, which in this case is men who may benefit from assistance with their mental health. We’re also incredibly grateful for Kindred’s generous sponsorship for our annual Big Ibrox Sleep Out events over a number of years.”
Sam Mead, UK Head of Marketing at Kindred Group: “Kindred is very selective in terms of the clubs it partners with. And all of our sponsorship work is predicated on community funding and support. In Rangers and Team Talk we have the ideal outlet for this ambition. We’re thrilled with the success of the project to date, and look forward to helping more local men in the months ahead.”
Recently, Rangers’ new goalkeeper Jack Butland was invited along to one of the Foundation’s Team Talk sessions. Jack chatted to participants about their experiences, how the scheme has helped them and their families, and of course his hopes for the new season!
Jack said: “While I’m still settling in to my new surroundings here, it’s great to see first-hand what the Rangers Charity Foundation is doing in the local community on a day-to-day basis. Talking to the Team Talk participants was a real privilege.”
Team Talk runs every Wednesday virtually and Team Talk Football every Monday at the Ibrox Community Complex. New starts always welcome.