Kindred publishes 2023 Annual and Sustainability Report

Wed, 13 Mar, 2024

In 2023, Kindred Group once again demonstrated its prominent position in the online gambling industry, not just through financial performance, but through our commitment to responsible gambling, innovation, and sustainable growth.  

A Year of Significant Achievements 

Under the leadership of CEO Nils Andén, Kindred has focused on expanding its share in locally regulated markets, emphasising the importance of navigating complex regulations to deliver compelling experiences to our customers. This strategy has not only enabled us to build further market share, but also to reinforce our commitment to providing a safe and secure gambling environment for our customers.  

Sustainability at the Core 

Sustainability remains at the core of Kindred's operations. With 82% of our revenue now coming from locally regulated markets, we are at the forefront of promoting a sustainable business model that prioritises customer safety and societal contribution. Our engagement with key stakeholder groups underlines our dedication to being a trusted source of entertainment.  

Innovative Technologies Shaping the Future 

Innovation is key to staying ahead in the rapidly evolving online gambling sector. The development of our proprietary Kindred Sportsbook Platform (KSP) is a testament to our commitment to technology-driven solutions. This platform will allow us to offer a unique and differentiated entertainment experience, tailor-made to meet the demands of our diverse market portfolio.   

Forward Momentum 

Our financial performance in 2023 has been robust, with a 13% increase in revenue, showcasing the effectiveness of our strategic initiatives. We’re committed to growing our share of revenue from locally regulated markets, as well as carefully managing our cost base to enable a truly scalable business.  

As we look to the future, Kindred Group remains dedicated to enhancing our customer experience, driving innovation, providing exclusive content, and promoting responsible gambling. Our journey is far from over, and we are excited to continue leading the way in transforming online gambling into a trusted and sustainable form of entertainment. 


Read more in our 2023 Annual and Sustainability Report, here.


  • Jamie Abbey
    Corporate Communications Manager

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