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Sustainability

Our goals and ambitions

We have set a high bar for our sustainability work, including having long-term visions for our five priority areas and setting long-term ambitions and shorter term commitments.

Ensuring sustainable growth

We see great value in delivering sustainable growth and shared value for our customers, shareholders and the communities around us. Our focus on driving a sustainable business ensures that we keep our legal and social licence to operate and maintain our customers’ trust. By improving our competitive advantage and acting in a responsible way today, Kindred safeguards the ability to do good business tomorrow. We set a high bar for our sustainability work, including having long-term ambitions in our five priority areas.

Read more about each area by selecting them in this model.

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"We are under no illusion that it will be easy to achieve our ambitions, but with the right mindset and our motivated team, we believe we can get there."
- Henrik Tjärnström, CEO

Our most material SDGs

The UN Sustainable Development Goals (SDGs) are a collection of 17 global goals that form a blueprint to achieve a better and more sustainable future by 2030. The goals are interconnected, and within each goal there are a number of targets and topics. We focus our efforts on the goals where we know we can have impact. Based on our materiality assessment, we have identified the three priority SDGs and underlying targets that we contribute most to and four supporting SDGs.

Sustainable Gambling Conference

Every year since 2016, we have hosted the Sustainable Gambling Conference with a simple idea in mind; let’s connect the brightest minds across the industry to discuss how we can work together to secure a sustainable gambling industry.

Driving change through partnerships

We work with a diverse range of stakeholders to deliver progress on our sustainability strategy, and we continue to seek partnerships and collaborate with experts. We also work hard to embed responsible gambling in and drive social activation of our sport sponsorship.

Downloads and resources

Here you can find our sustainability standards, policies and other relevant reports and documents.