Our journey towards zero
Gambling at its best offers thrill and excitement. This is what we strive for all our players to enjoy. However, for a small percentage of people, gambling becomes harmful, affecting not only the lives of the players but also their family and friends. As one of the largest gambling operators in the world, the prevention of harmful gambling is one of our top priorities and addressed throughout the organisation. Our dedicated work is guided by the near-time ambition stating that zero percent of the revenue from our platform should be generated from harmful gambling by end of 2023, as well as being a trusted contributor to a fact-based dialogue.
We track the progress of this ambition on a quarterly basis and disclose openly the share of revenue derived from high-risk players (see definition under “Customer risk groups”). In addition, we report on the share of customers that positively change their behaviour after receiving an intervention as a result of being detected on our RG prevention system. These are two central KPIs on our journey towards zero.